Let’s have a conversation.
What we believe.
At Hart Direction, we help you connect the dots, so you’re confident your branding and marketing are working for you. We help you make sense of why your business needs to look at both branding and marketing together. Both are equally as important and one cannot survive without the other.
Hart Direction is destined to do it right.
We believe everyone deserves a great brand and marketing strategy – done right!
The Hart Direction team is led by its founder Michelle Hart, who is passionate about putting her 30-plus years of branding, marketing and creative strategy to work for your business.
How we do it, is what makes us different from other agencies.
What’s the Hart Direction Difference?
Business, Brand and Marketing Alignment
At Hart Direction, our goal is your business success, and it begins with marketing done right. We always start out by first understanding your challenges, what is working and not working, and then help you define your business goals, outlining specific and measurable outcomes.
We guide you through our process that aligns your business, brand and marketing strategies by developing a realistic and prioritized plan to help achieve your goals. Aligning these three essential strategies are what drives your business congruently and is the foundation of what builds your brand and drives sales.
Proven Marketing and Branding Systems
We use our comprehensive and process-driven systems to guide the development of your brand and digital marketing strategies. Our 3-Point Strategy System was created to integrate with proven frameworks that have been developed and used by top brand strategist and digital marketing agencies around the world. Hart Direction has established strategic partnerships with these expert authorities who provide an ongoing support system for the brand and marketing agency community.
Adaptable Agency Model
We like to think of ourselves as an expandable, affordable, alternative agency that partners with growth-minded companies looking for strategy-driven plans and unique creative solutions. Our marketing expertise, partnered with top industry talent lets us execute our brand and marketing solutions without the big city, big agency rates.
Our Story
Every Business Deserves Great Branding and Marketing
A good agency needs to have the knowledge to understand how the moving parts of business and marketing work together from the foundation to an over-arching holistic perspective in order to provide the best creative solutions and service. At Hart Direction, we feel every business deserves great branding and marketing (together).
We set out to find an easier way to bring together an integrated system and create simpler processes for our clients. To do that, we sought out and sourced other branding and marketing experts – authorities in their fields – who spent decades developing structured systems and perfecting proven systems that work for their customers and other industry leaders. We continue to follow some of the most renowned strategists and industry leaders from around world and over the years have learned and executed using many remarkable brand and marketing strategy frameworks.
At Hart Direction, we help you build your brand’s awareness by reinforcing what your customers love and trust about your brand, that will keep them coming back.
And, we promise to continue to learn, and with the ongoing support and guidance of our brand and marketing agency partners, Hart Direction will always be on top of the game, by passing on all of our extended knowledge and expertise to you, our clients.
Our Story.
Like other businesses, we experienced many of the same frustrations when we launched Hart Direction just over five years ago – from scratch. As a relatively new company we had the growing pains of a startup – trying to grow sales while setting up the business structure and processes. Soon after we started, COVID hit. The positive? This business interruption allowed us time to really discover some of the biggest challenges small businesses face today.
Alright, maybe business challenges haven’t changed that much over the decades: grow sales, grow the business, save money, be more efficient, etc. However, what I have observed is that companies“ don’t know, what they don’t know”, when it comes to branding and marketing their business.
Marketing has changed drastically. Today most businesses are trying to get this right. Many companies are getting professional marketing that’s not strategically driven. Getting the wrong strategies and misguided advice cost businesses time and money – that you never get back. Sure, you still might get results, but what about the big picture? Or the lost sales because your sales manager is also managing all your social media content. Or, worse, you think social media is going to generate leads.
The problem is that one person can’t do it all, very well, let alone plan and strategize without a structure or the right knowledge and expertise.
Every business deserves great branding and marketing.
A good agency needs to have the knowledge to understand how the moving parts of business and marketing work together from the foundation to an over-arching holistic perspective in order to provide the best creative solutions and service. At Hart Direction, we feel every business deserves great branding and marketing (together).
We set out to find an easier way to bring together an integrated system and create simpler processes for our clients. To do that, we sought out and sourced other branding and marketing experts –authorities in their fields – who spent decades developing structured systems and perfecting proven systems that work for their customers and other industry leaders. We continue to follow some of the most renowned strategists and industry leaders from around world and over the years have learned and executed using many remarkable brand and marketing strategy frameworks.
At Hart Direction, we help you build your brand’s awareness by reinforcing what your customers love and trust about your brand, that will keep them coming back.
And, we promise to continue to learn, and with the ongoing support and guidance of our brand and marketing agency partners, Hart Direction will always be on top of the game, by passing on all of our extended knowledge and expertise to you, our clients.
