Get your digital marketing started… with the right direction!
Digital marketing has transformed the way businesses connect with their target audience.
Digital marketing has become a vital part of any successful marketing campaign. It includes a variety of services such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing and content marketing. While each service has its unique advantages, they work together to create a comprehensive and effective marketing strategy.
Depending on your marketing goals, it’s not always necessary to use every digital marketing tactic. Like traditional marketing, digital marketing is an investment. It’s important to develop a strategic plan and implement tactics that are attainable and align with budgets and timelines to meet your specific goals.
Your website is the foundation for your digital marketing strategies.
In today’s digital world, having a well-designed and functional website is crucial for any business or individual looking to establish a strong online presence. A website is not only a platform to showcase products and services, but it’s also a reflection of the brand’s identity and values. Whether you’re starting from scratch or looking to revamp your existing website, it’s essential to work with a team of experts who can provide professional website development and website design services.
At Hart Direction, we’ll help you create a website that is not only visually appealing, but also user-friendly and optimized for search engines, providing you with a competitive edge in the online marketplace
Website Development and Design Systems Include:
- Website planning using our Website Process Blueprint Planner
- Strategic wireframe framework system to map out site and write copy that quickly and easily resonates with your ideal audience
- Creative website design that highlights how your products and services can help your ideal customer with solutions
- Enticing call-to-actions that guide your visitors to connect
- Hosting and maintenance packages
Schedule a call to talk about your website design strategy.
SEO (Search Engine Optimization)
A continuous effort is needed to keep on top of your SEO Game.
SEO (Search Engine Optimization) is the process of optimizing a website or web page to increase its visibility and ranking on search engine results pages (SERPs). SEO drives more organic, unpaid traffic to a website by making it more appealing to search engines. It also makes it easier for its users to find you when they’re searching.
SEO uses a combination of technical and creative techniques, and it involves a “longer game” strategy. It’s an ongoing process that requires continuous effort, monitoring and adjustment. However, when done effectively, it can help businesses achieve their online marketing objectives and drive significant traffic to their website.
Hart Direction can help you with these key aspects of SEO:
- Keyword Research: Identifying the most relevant and high-traffic keywords for a website’s content and optimizing for them.
- On-page Optimization: Optimizing individual web pages to improve their relevance and quality, including meta tags, title tags, header tags, image alt tags, and content optimization.
- Link Building: Building high-quality inbound links from other websites to improve the authority and trustworthiness of a website.
- Content Creation: Creating high-quality, informative and engaging content that can attract links and social shares.
We can help elevate your on-page SEO.
Point Your Customers and Google in the Right Direction.
Local SEO (Search Engine Optimization) is a digital marketing strategy that optimizes a business’s online presence for local searches. Local SEO helps businesses appear in a search engine’s top results when users search for products or services in their locality.
Claiming, creating and optimizing your business’s Google Business Profile (GBP), is crucial for Local SEO. This provides important information about the business, such as its location, hours of operation, contact information and reviews.
It’s important to optimize your business listings on as many local directories and review sites as possible, such as Yelp, Yellow Pages and Better Business Bureau. This can improve your visibility, attract more customers and increase your revenue.
At Hart Direction, we can help you build better local SEO strategies by:
- Being consistent across the web
- Building your local SEO citations
- Creating keyword rich content to your Google Business Profile post to promote your industry expertise
I would like a FREE step-by-step Google Business Set-up eBook Guide.
Connect with your audience with your brand’s authentic voice.
Content marketing is a digital marketing strategy that focuses on creating valuable, relevant and consistent content to attract and engage your targeted audience.
Effective content marketing builds a relationship with the audience by providing information that is useful and informative, rather than pushing promotional messaging in an awkward and unauthentic way.
We can help you create and develop valuable content that showcases and helps promote your expertise by providing content creation services for:
- Blog posts
- Social media posts
The benefits of connecting this way include increased brand awareness, improved search engine visibility, higher website traffic, lead generation and customer loyalty. It also helps to position your brand, or you, as a thought leader in your industry and fosters trust with the audience
Hart Direction uses a great content generating system that makes creating content easy and saves you time by putting your content in automation mode.
Let’s talk about how easy we can make this work for you.
There are several digital advertising options, and choosing the right platforms are key.
Digital advertising refers to the practice of publishing and promoting products, services or brands. It uses digital technologies and channels such as the internet, social media platforms, search engines, mobile devices and other digital media
Compared to traditional advertising methods, digital advertising engages with your audiences in a more targeted, personalized and measurable way. By using data-driven targeting and measurement techniques, advertisers can optimize their campaigns and deliver more relevant and effective advertising.
Digital advertising encompasses a wide range of formats, diverse publishing platforms and different ways to calculate media buy costs, such as pay-per-click for sponsored ads onGoogle or social media, or the number of times a display ad is delivered on a news network site or Amazon.
There are several types of digital advertising delivery methods such as:
- Search Engine Marketing (SEM)
- Display Ads
- Social Media Advertising
- Email Marketing
- Mobile Advertising
- Video Advertising
- Native Advertising
It’s always best marketing practices to create overall marketing plans to reach your goals with realistic expectations. Implementing an advertising campaign without a plan and specific goals will waste your time and advertising dollars.
Hart Direction can help you plan the best advertising strategy to connect with your audience and reach your marketing goals by using the right digital marketing tactics for you.
Let Hart Direction help you plan the right way, in the right order.
Social Media Marketing
Creating content that engages with your target audience, builds relationships with followers and customers and ultimately drives sales and business growth.
Social media marketing uses social media platforms such as Facebook, Instagram, Twitter, LinkedIn to promote a product, service or brand.
Social media marketing helps you increase brand awareness, reach a larger audience, and foster engagement with current and potential customers. This is done by creating and sharing content that is relevant and valuable to the target audience, building relationships through social interaction and customer service, and by using various tactics such as social media advertising to drive traffic to a website or landing page.
At Hart Direction, we’ll show you how social media marketing is used as the common thread that integrates and aligns with your overall digital marketing efforts.
Find out more about our simple social media systems and automation platforms.
Nurturing your prospects and customers consistently with valuable content keeps your company top of mind.
Email marketing is a digital marketing strategy that involves sending promotional messages or commercial emails to a targeted list of subscribers. It’s a highly effective and cost-efficient way for businesses to reach their customers, generate leads and drive conversions.
Email marketing lets you personalize your communication with your audience, build brand awareness, and cultivate relationships with your customers. With the rise of digital technologies, email marketing has become an essential tool for businesses of all sizes to establish an online presence and grow their customer base.
It’s important to develop and build a customer data base that you own. Building an automated sales funnel – with valuable content and products and services promotions – starts with a comprehensive email strategy. This will help turn your leads into paying customers and will help nurture and retain your existing customers.
It’s time to take ownership and build your customer email list.